I put it in my Bodyarmor fruity super drink. It tastes great. Good value too. It would be impossible to eat all that fruit in one day, every day and would probably be 10 times the cost.

I don't know whether it's too expensive to offer alternatives to the animal-sourced gelatin capsules that your company typically uses, but I appreciate that you offer this product in powdered form. I fill my own plant-based empty caps, and this allows the option to select the cap size to match one's needs. It's really economical too. I hope this powdered form will continue to be offered, and perhaps in other products also.

I expected this powder to taste like the fruit from which it is extracted. Maybe it would have a sour taste, kind of like a chewable vitamin C. But it is instead quite bitter, similar to the skin of an orange only worse. If you can add it to a strong tasting smoothie or food with a strong flavor you may find it palatable. But I only drink water or fresh iced tea. I'm sure it is valuably healthful for me, so I will continue to try and gulp it down with a teeny bit (so as not to prolong the agony) of water each day. I may get an Elderberry syrup to add to it and see if that will make it tolerable. Meanwhile my husband doesn't think he can swallow any more of it. I "chatted" with a representative and she said she will pass the info along. I hate to give a negative review because I'm sure the product is quality as are all of Andrew's but I would recommend the capsules instead of the powder!